Global

Redesign for an intuitive banking experience

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About Axis Bank

Axis Bank is India's third largest private sector bank in terms of assets and fourth largest by market capitalization. With its headquarters in Mumbai, it offers an array of financial services to diverse clients, including large and mid-size companies, SMEs, and retail businesses.

Industry

BFSI

Year

2017

Services

UX

UI

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VISUAL IDENTITY

Upscale visual appeal adhering to Axis brand guidelines

Visual Identity

Colour Style

Using AXIS Bank's primary maroon colour, we ensured brand fidelity in our design. We also employed dark and white hues to create a visually harmonious design scheme. This approach resulted in a sophisticated, attractive visual identity.

HIGHLIGHTS (Web)

Elevated user engagement with a rejuvenated information hierarchy

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Resources

WEB UI

Web UI reimagined for a more intuitive, premium experience

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MOBILE UI

Intuitive mobile UI empowering users on-the-go

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